Thinking of selling? Partner and Head of Residential Sales and Lettings at GFW Lindsay French shares her five top tips for selling in the current market.
1. Pricing Strategy
It’s so important in a post covid market to be realistic with your price and have a strategy with your agent to finely balance the best achievable price with the best timescale. Motivation for selling is different for everyone, so the pricing strategy we adopt is different for every home we sell. For example, if your motivation is to achieve a quick sale, you may look at an ‘offers over’ approach, where you guide your property slightly lower, in the hope that you achieve more interest which drives up the price. If time is less of a pressure, you may look at a slightly higher guide price, which allows a little wiggle room with your negotiations.
2. Marketing
I always tell my clients that buyers are very visual, so the photography, brochure, property videos, floorplans and land plans that your agent produces on your behalf have a huge bearing on the interest that your property receive, and how you make yourself stand out from the competition.
3. Property presentation
Viewings are one of the most important steps in securing a buyer, so my top tip is to have your property ready to view, as you would want to view a property. Think about finishing touches such as clear surfaces, flowers, well-made beds, nice smells etc. These can make all the difference to a prospective purchaser.
4. Transparency
Nobody wants to think about compliance, but being open and honest from the outset and having your ducks in a row so to speak, is the best way to protect yourself from a fallen sale. So for example, if you know you have no mobile signal at your property, be transparent about it, as this could affect a buyers decision further down the line.
5. Choose a proactive agent
When choosing an agent, so many people make a decision around cost and fee, when really the decision ought to be centred around service and exposure. When the market is a little stickier, it’s easy to tell the difference between a proactive agent and a reactive agent. A proactive agent, may cost a little more at first glance, but by applying the skills to fight for a better sale price, and get the sale over the line, it may well mean you end up thousands of pounds better off.
If you’d like to talk to us about selling your home, or if you have any other property needs, our team would love to hear from you. Give us a call on 0333 920 2220.
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